Streamsets is a SaaS software that lets users build smart data pipelines and deploy across hybrid and multi-cloud platforms from a single log in. The primary lead capture page, an ebook landing page, was not presenting the value of the e-book and was unclear who it is meant for. This lack of customer definition and value propositions was the perfect opportunity for optimizations. We built a new landing page that targeted users with copy, CTAs, call outs, and value adds while making it clear to visitors within seconds that this e-book was meant for them.