Client

Zig-Zag, a leader in rolling papers and smoking accessories for over 140 years, wanted to find more opportunities to convert customers visiting their website. Rather than waiting for users to opt-in to the newsletter or navigate to the “Papers” section to serve an offer, we experimented with variations of different offers on a banner at the top of the home page. After a few rounds of A/B testing and some adjustments, we found a design and offer that integrated with users’ home page behaviors and boosted both conversion and revenue.